The website showcases the product itself as well as inform people about the product, its uses, and importance.
Another feature of the website explains the impact of Noveo, the compostable water filter and the collection of products.
The final logo lockup. Noveo is a combination of the Latin words novo, meaning new or change and refoveo, meaning refresh.
Noveo was inspired by the water crisis in Flint, Michigan and environmental consciousness. Noveo was also inspired by water itself, it evokes calm relaxation and tranquility.
There were many different logo iterations. What was most important was looking for the right color combinations and achieve a tranquil feeling through the final logo.
Avenir’s round open counters are friendly and welcoming, an inviting sans serif was integral to the design. Universality was an important design driver, meaning that many users can easily access the website and information provided. Color palettes were chosen to accommodate users that are color blind. For those who are colorblind, it is easier to understand colors if they are a monochromatic color scheme.
The process to create the website included creating wireframes to map out where each element was going to be placed.
There were many different sketches that suggested different styles, this round style is compact and easy to work with.
After sketches, models were made for further exploration. During this iteration, I realized that a sliding action would be more efficient than a twisting action to change filters and switch between filtered and tap water.
When looking into doing market research, I wanted to pay attention to the brands that the average consumer spent their money on. I placed emphasis on the brand Brita because it was one of the most common that users from my survey used.
For two days and a total of 6 hours, I observed the costumers at the Whole Foods food court. I chose Whole Foods because it is a neutral area that has both options for a faucet filter with cups provided and a regular tap water drinking fountain in the same area. It is a great way to observe people’s habits and their preferred source of drinking water. Out of 155 people, 19 people drank tap water while 54 of them drank the filtered water. The rest either bought a beverage or brought one from home.
I surveyed 30 people. I found that people prefer bottled water, but are still open to drinking tap water. The taste or odor of their drinking water was the number one reason that deterred people from drinking tap water. When purchasing drinking water, people found price to be one of the most crucial elements. What I felt was interesting was that most people found it more convenient to use a pitcher to filter their tap water, 61% have never used a faucet filter.
