The cover showcases the theme of movement with the masthead and the photo. Contrasting is the headlines to the right, using Avenir, the type is modern, clean and stable.
This spread is used to create a mood for the reader. The photo shows a Latin Jazz band performing in the city, giving the reader a feel of what the Latin jazz community is all about: getting together, playing and having fun.
The table of contents places a large emphasis on instruments used in Latin Jazz. The Cuban güiro is showcased in this image. It is a Latin American percussion, typically played in the rhythm section of songs.
Como Va was inspired by the same things that created Latin Jazz, the city of New York and its movement, performance art, community, and vibrancy in colors and in life itself.
The masthead design process went from simple and handwritten to something a little more put together, clean and fun. The final design encapsulated the initial idea of handwritten and handmade with the look of movement.
